Should My Aspiring Influencer Pal Stop Using People for Content?

One Side: Beth

Sometimes she films me while I’m eating. It's jarring to spot myself on her social media – it feels like a sudden shock.

My best friend of a decade, she, calls herself the “content queen”. It can be amusing for a short while, but it weighs on our relationship.

Being highly outgoing, she feels the need to document everything constantly. During meals out, she says, “The phone eats first,” and snaps pictures with bright lighting, which induces embarrassment. It's unpleasant when strangers see her performing for the camera – I get vicarious awkwardness. It also frustrates me because the food gets cold.

She's not quite an online personality yet, but she is trying to be. She makes video blogs about city life, her daily routine, and her work as a stylist. Her content is good, credit where it's due, but I don’t want to be dragged into it. On occasion I'm captured while dining, or simply tagging along. I’ll see myself on her feed afterwards, and it comes like a jumpscare: I’ll have no makeup on, an awkward face or be captured mid-bite. It’s uncomfortable.

She also anticipates that I will to film her at inconvenient times. Sometimes I'm in conversation to another person, or we’ll just be hanging out in the street. I feel like our bond has turned into me serving as her free crew. She could easily hire someone if she wanted professional shots. Upon mentioning my discomfort about this arrangement, she dismissed it. She’s taken me to a couple of industry functions, which was nice, but that doesn’t make up for all the time and effort I spend helping her create material.

I appreciate that she has helped me with my career in design, but I resist our friendship to become just a ledger of exchanges. I don’t feel she's insincere or inauthentic, but at times it seems that if the camera is out, we will begin acting in a way that presents a favorable image for her channel.

Her directive is, “OK, look happy!” and record me laughing with another. It feels forced. It's crucial her to recognize that our decade-long friendship still has limits. I love being with her, but I also desire to experience it without being filmed, altered, or posted for an viewers. I’m not a prop for her Instagram.

The Other Side: Marielle

I hope my friend to see that the creations we make together can get us a foot in the door.

I am passionate about shooting content. It’s not just a pastime; it's integral to who I am. Creating videos and sharing my life online enables me to express myself and connect with people in novel forms.

I don’t see myself as a full influencer yet, but it’s smart to make money from your interests. I admire people on social platforms who execute that aesthetic of informal, self-made content creation.

Creating content is my interpretation of engaging with life: observing the details, sharing them with an audience that appreciates the art behind it. I never intend to make Beth uncomfortable. Taking her to professional gatherings was my way of offering access, giving her a opportunity to witness behind-the-scenes moments that could help her professional path too. That isn't leverage, it's simply being pragmatic.

I would take her to such functions even if she refused to assist me, but I desire her to see the benefits the work we create together can achieve: an opening. I understand not everyone likes being on camera, but sometimes unplanned moments is what makes content genuine. Appearing on video from time to time is part and parcel of being my companion. I'd remove anything she requested, but she has never asked yet.

I don’t expect anybody to be my private filmmaker, but companions support one another in minor capacities. I thought filming a short video here or there would be fun for Beth. Creativity thrives in partnership, and having my friend around makes projects energetic and enjoyable. I don't compel her to take part in anything, and I would never deliberately embarrass her. But creating content jointly sometimes is part of how I record our time together.

I cherish our friendship deeply and don’t want content creation to drive a wedge between us. I am ready to find middle ground: like asking before filming, and avoiding angles that might make her uncomfortable.

This isn’t about control, it's regarding sharing my world while still considering hers. Obviously content creation is not a substitute for genuine friendship: it’s just part of how I experience life and I desire her to be involved in a way that’s enjoyable for each of us.

The Jury: Public Sentiment

Should Marielle stop filming herself and her friend when they are out together?

Nothing is more excruciating than having a friend film you. I get that it’s Marielle’s passion, but I don’t make friends come to my work. Maybe she can find like-minded creators to create content with. With the dark, looming future of technology, personal relationships are the only thing we have – don’t waste them!
Liberty, 25

If you’re doing something as a career, you can’t ask your friends for assistance repeatedly, even if they have helped previously. If Marielle loves shooting, that doesn’t mean everyone around her is content. She must to honor Beth’s privacy.
Ankit, 26

She may enjoy producing videos and displaying her life publicly, but it’s not for everybody. It’s nice she has assisted her friend professionally, but she must to listen to what Beth wants.
Emma, 27

It seems like you care about each other, so cling to that and make sure it’s the priority in your relationship. Create some real experiences, where true emotions are stored, not digital scrapbooks. In fact, public figures who seem to reveal their worlds actually have more privacy than it appears.
One opinion, 53

Marielle appears to be neither present nor genuine when she’s with Beth – she’s working. Each appears confused as to where the line is. The solution lies not in trying to change one another, but in each establishing defined limits around what feels acceptable to them and seeing if there is an mutually agreeable middle ground.
A final view, 71

Your Turn to Be the Judge

Consider this question: is Marielle exploiting their bond?

Richard Cunningham
Richard Cunningham

A passionate gamer and tech enthusiast, Elara shares her expertise on gaming trends and strategies to help players succeed.