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The National Football League has imposed a substantial $250,000 fine on Cowboys proprietor Jones for an action he claims was an “inadvertent” obscene gesture directed at fans during a Sunday’s contest at the Jets’ stadium.

Widely circulated footage seemed to capture Jones making an obscene gesture toward opposing supporters, though he maintains he was actually signaling approval to Dallas supporters in attendance as his team clinched a 37-22 victory.

“It was regrettable. That was kind of an interaction with Cowboys supporters seated near me,” Jones explained during a radio appearance. “There was a large group of Dallas supporters—not New York fans, Cowboys fans. The entire stadium was brimming with enthusiasm for the Cowboys.”

Jones additionally emphasized that the gesture was completely unintentional, happening amid the elation following the team’s last score. “I simply put up the incorrect finger,” he remarked. “The action was inadvertently done. This is sincere. If you want to call it accidental, you can. However, it got resolved rapidly.”

Historical Context for Owner Penalties

This incident isn’t the initial instance an league proprietor has been fined for inappropriate behavior. Previous examples involve:

• Panthers owner David Tepper was fined $300,000 for tossing a beverage at fans in early 2024.
• Then Titans owner Bud Adams received a $250,000 fine in 2009 for a comparable offensive signal.

Jones, who is recognized for his media savvy, reportedly has an approximate net worth of $16 billion, making the fine manageable for the billionaire proprietor.

Offseason Issues and Public Spotlight

This event follows a controversial preseason for Jones, who faced widespread backlash from the Dallas supporters after the team dealt key pass rusher Parsons to the Packers.

Moreover, Jones was a central subject in a Netflix documentary that explored his role in developing the Dallas franchise into the world’s most valuable sports franchise, even with its recent title shortcomings.

The league’s decision to fine Jones highlights its ongoing effort to uphold proper behavior among all franchise representatives, regardless of their position or financial standing.